Ad of the Week: Are you gonna go my way?

by Oresti Patricios. This charming little vignette steers the Volkswagen Golf brand well on the path of being, first and foremost, a family car.

Ad of the Week: More than a jersey

by Oresti Patricios (@orestaki) Call them what you will, South Africa’s oldest soccer club, the Orlando Pirates, is part and parcel of SA life and culture. The 140 BBDO TV commercial featured this week is ostensibly to promote the Pirates’ jersey but it does much more than just that.

Design Annotator: Sunglasses, Arcade Machines and Creative Women

This past week has seen two very popular, heated discussions on 10and5. The first being the CLEAR Claw Machine by Cow Africa. Some of readers seem to feel fatigued by the number of Arduino/Kinect projects that have popped up, but we find that it’s an interesting medium that has entered advertising and will continue to feature the best work we see from that field, just as we’ll do the same for the TV ads. Which brings me to our second most discussed piece of work – a TV ad for Yellow Pages. The funny piece produced by 360eight and Velocity Films proves that the traditional 30 second spot is still a credible force in creating word of mouth.

In our illustration features we’ve started our 2013 series on Creative Women. Be sure to read about Kim Longhurst and her amazing work that she produces from Durban. We also chat to artist Paul Senyol about his process and way of working.

Finally – if you are a Capetonian visiting Johannesburg or a local Joburger looking for creative co-working space, your prayers have been answered. We’ve rounded up the 5 best co-working spaces in Johannesburg for creatives. No more sitting in coffee shops trying to concentrate. Read through our best collection below and be sure to follow 10and5 on Facebook or Twitter if you’d like more regular updates.

Namaqualand flowers for the Lexus Hydrid

BUF, the internationally acclaimed animation firm in Paris (France) that has provided special effects for many global brands and feature films including Batman – The Dark Knight, joined forces with local agency Draftfcb Johannesburg and production house Velocity to create an inspiring television commercial for the new generation Lexus RX.

Team Uncool will Facebook you

Bouffant, a TV commercials production company, is giving out customized Moleskins as end of year gifts. The illustrations are designed by Nicholas from Team Uncool. Mark thinks it’s all pretty cool. Bouffant consists of six commercials directors namely Erik Van Wyk, Ariane Besson, Dean Blumberg, Marc Sidelsky and Andre Liebenberg.

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