By understanding what humans across the globe have in common, marketers can begin to build brands that create meaningful connections between products and people. Jan Hofmeyr highlights the four most important factors that need to be considered.
Tag archives: tns
A future of division, factionalism, stagnation and patronage?
The ANC under Jacob Zuma shows signs of losing its way, says The Economist in its August 7 edition, under the headline “A future of division, factionalism, stagnation and patronage”. Does this headline really reflect the mood of the nation?