By understanding what humans across the globe have in common, marketers can begin to build brands that create meaningful connections between products and people. Jan Hofmeyr highlights the four most important factors that need to be considered.
Tag archives: food
Fruit getting fresh, cheeky veg…
Over the next couple of days MarkLives will be featuring the work of Alistair Palmer. His work revolves around design and art. Identity & advertising for a food market at 44 Stanley Rd in Joburg. “The idea behind the logo was to have a clear identity but the actual logo could change according to seasons or what was being communicated. The posters brought the produce to life, they (the produce) told jokes and teased each other a little.”
Courtesy – Modern Museum
As economy slumps, Gourmet wants you to cook again
The New York Times yesterday placed a fascinating article on gourmet food magazines that have started to shift its focus towards ‘cheap home eating.’
The quest for real: Anti-Restaurants
‘Anti-restaurants’ or ‘pirate restaurants,’ as explored by The New York Times (registration required), are underground communal food experiences that is popping up all over the United Sates and the world in a backlash against the desocialisation of eating (and everything else).