by Herman Manson. We ask Neural Sense’s Mark Drummond to walk us through his pitch on neuromarketing to marketers and agencies.
Tag archives: cost
Charl Thom tackles current agency compensation models – “we need to move from cost to value”
by Charl Thom. To date, the advertising industry has still not figured out the perfect compensation model.
FIFA gives press freedom, workers the finger
These headlines speak for themselves. Shame on FIFA. Sacrificing press freedom on the altar of commercialism Local journalists have accused world football governing body FIFA of acting as a bunch of ‘bullies‘ and ‘dictators’ with a neo-colonialist mentality, following what analysts see as ‘unreasonable’ media restrictions on the 2010 FIFA World Cup coverage. BizCommunity.com More …
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