Design Annotator: The Twenty Journey, Portfolio Night SA and 100 Good Ideas

by Uno de Waal (@Unodewaal) This week on Design Annotator we’re highlighting: photographer Dillon Marsh; the Twenty Journey; graphic designer Justin Plunkett; photographer Paulo Menezes; the Winter Sculpture Fair 2014; Portfolio Night 12; Studio Botes; What If x 100 GOOD IDEAS; BrandsEye on general elections; Skittles #SmuggleTheRainbow; Grolsch’s ‘Design A Swingtop’ competition; and Bobtail’s “When they don’t let go” campaign.

Does the #DASO campaign make good advertising?

The new poster released by the Democratic Alliance Student Organisation (DASO) yesterday has, to put it mildly, caused a stir. Many commentators have quoted race, sex, and countless other reasons as to why this is a good or a bad advert. I’m going to try and stay away from the obvious ‘traditional’ South African tensions and dissect this from a brand and advertising point of view.

S’HOT: ‘five o’clock shadow’

The brief: Create three executions for Gillette razors, playing on the idea of the ‘five o’clock shadow’ that appear on men’s faces if they don’t have a close enough shave. The five o’clock shadow in each execution was to be interpreted as the shadow of a monster, frightening the characters in the scene that are interacting with our hero. The style reference was Tim Burton and Edward Gorey – macabre black and white sketched characters in a slightly dark and distorted setting.

Luv Jozi – made in Joburg, China! (No really)

Designer Bradley Kirshenbaum of Love Jozi T-shirt fame has come up with a unique viral campaign over the course of the last two years that has been running under the nose of marketers and consumers alike without anybody realising it. In short – he faked his own brand.

Livin’ La Vida Loca?

Not if you drink Windhoek. This ad by The Jupiter Drawing Room Cape Town features Louis Gossett Jr. who is the face of the new Windhoek ‘keep it real’ campaign. I didn’t realise the brand needed butching up… The creative team on this campaign was: Livio Tronchin: Creative Director Jonathan Commerford: Copywriter Lucas Van Vuuren: …

Animating Absa

The Jupiter Drawing Room (Jhb) set out to create a campaign that would differentiate the bank from its competitors in every sense and take into account Absa Capital’s positioning of ‘Born to Redefine’. The 60 second television commercial features exquisitely intricate animation. The team was headed up by Jonathan Deeb – creative director – and all animation was carried out by McGuff.

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