Does the #DASO campaign make good advertising?

The new poster released by the Democratic Alliance Student Organisation (DASO) yesterday has, to put it mildly, caused a stir. Many commentators have quoted race, sex, and countless other reasons as to why this is a good or a bad advert. I’m going to try and stay away from the obvious ‘traditional’ South African tensions and dissect this from a brand and advertising point of view.

Open source Chrome vs. No advertising IE 8

Microsoft has already won the desktop battle, but a new war is looming and in a connected world the ultimate end point is the browser, the most intimate interface that people use to surf the web. Whoever wins this round of what is popularly referred to as the browser wars wins the most valuable real estate of the connected economy.

“Do no evil” Google fails own mantra

Google’s famous company mantra “Do No Evil” is being called into question in a complaint filed at the Competition Commission by a South African digital marketing agency called Entelligence.

Middle of the road Sasol risks arty ire*

Does Sasol want to position itself as a patron of the arts as long as it is art it likes or does nothing that challenges or comments on society? One wonders, are we culturally richer for this type of patronage, or poorer?

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