The new poster released by the Democratic Alliance Student Organisation (DASO) yesterday has, to put it mildly, caused a stir. Many commentators have quoted race, sex, and countless other reasons as to why this is a good or a bad advert. I’m going to try and stay away from the obvious ‘traditional’ South African tensions and dissect this from a brand and advertising point of view.
The Client: Alfa Romeo
The Agency: Leo Burnett
The Brief: Create in-store material in support of Alfa Romeo’s centenary celebration.
Creative Solution: An info-graphic poster that displays Alfa Romeo’s 100-year manufacturing history. The poster illustrates every make, model and year of production from Alfa’s birth in 1910 to 2010.
Creative Team: Matthew Barnes (Creative Director), Ryan Liedeman (Art Director)
For the latest campaign that promotes Pendoring, South Africa’s Afrikaans language advertising award, agency Joe Public uses well known Afrikaans characters to illustrate what could happen if the language continues to be neglected. The pay-off line reads: ‘Moenie die taal afskeep nie’ (Don’t neglect the language) and the call to action reads: ‘Skep in Afrikaans en keer dat ons mooiste taal sy glans verloor’ (Create in Afrikaans and prevent our most beautiful language from losing its lustre).”
This self portrait poster series on the theme of xenophobia, based on the words of Mexican director and screenplay writer, Guillermo Del Torro, was created by Sindiso Nyoni, a Zimbabwean designer/ illustrator.
This Anti Xenophobia activist poster campaign by Sindiso Nyoni are based on the Universal Declaration of Human Rights articles, and address the xenophobic attacks of May/ June 2008 in South Africa.
This poster comemorating the Matabeleland massacres in Zimbabwe from 1980-1988, which claimed the lives of over 10 000 civilians, was designed by Sindiso Nyoni, a Zimbabwean designer/ illustrator.
According to The Huffington Post street artist Spepard Fairy has been chosen to design the official Obama inauguration poster. The poster declares BE THE CHANGE and is based on famous Fairey’s initial design that helped shape the image of Obama’s campaign and became a pop culture icon.