Does the #DASO campaign make good advertising?

The new poster released by the Democratic Alliance Student Organisation (DASO) yesterday has, to put it mildly, caused a stir. Many commentators have quoted race, sex, and countless other reasons as to why this is a good or a bad advert. I’m going to try and stay away from the obvious ‘traditional’ South African tensions and dissect this from a brand and advertising point of view.

S’HOT 2011 review: Alfa Romeo Centenary Poster

The Client: Alfa Romeo
The Agency: Leo Burnett
The Brief: Create in-store material in support of Alfa Romeo’s centenary celebration.
Creative Solution: An info-graphic poster that displays Alfa Romeo’s 100-year manufacturing history. The poster illustrates every make, model and year of production from Alfa’s birth in 1910 to 2010.
Creative Team: Matthew Barnes (Creative Director), Ryan Liedeman (Art Director)

Haas Das & Bennie Boekwurm star in latest Pendoring poster campaign

For the latest campaign that promotes Pendoring, South Africa’s Afrikaans language advertising award, agency Joe Public uses well known Afrikaans characters to illustrate what could happen if the language continues to be neglected. The pay-off line reads: ‘Moenie die taal afskeep nie’ (Don’t neglect the language) and the call to action reads: ‘Skep in Afrikaans en keer dat ons mooiste taal sy glans verloor’ (Create in Afrikaans and prevent our most beautiful language from losing its lustre).”

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