SA company behind One Show Interactive campaign
Pollen Innovations Director Tim Robinson had pitched the idea to One Club President Kevin Swanepoel. Robinson says that while some in the ad industry used to see the One Show Interactive as a fringe event with digital now making up such a big part of the marketing industry that is quickly changing.
Robinson says that the concept for ‘Poker Game’ was developed around the strategic nature of the creative industry and the social closeness of the people within the industry who, when it came down to business, all have their game faces switched on!
Geography wasn’t an issue says Robinson, before shooting began Pollen “created an archive of reference and style boards so that when we referred to a technique or style our intent was clear. This enabled client to revert quickly with input and changes where necessary.”
Pollen is a design, motion and technology company that focuses on moving picture and interactive creative solutions. The company is managed by partners Bridget Scarr (Managing Director), Graeme Carr (Creative Director), Nolan Vernon (Business Director) and Robinson.
“The One Club has expressed a great satisfaction in the quality of work that we have endeavoured to deliver,” says Robinson. “We have plans to further grow and develop the relationship.”