Masterclass Notes: Virtual #AdForumSummit — 10 key learnings

by Johanna McDowell. Here are 10 key learnings from the memorable eight days of last month’s virtual 2020 AdForum Worldwide Summit.

Masterclass Notes: What marketers want in the new decade

by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?

Masterclass Notes: Trends from #AdForumSummit London

by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.

Masterclass Notes: Evolving client-agency models

by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.

Masterclass Notes: Pitching, rules of engagement with marketers, agencies

by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.

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