by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.
Tag archives: pitch criteria
Masterclass Notes: Pitching, rules of engagement with marketers, agencies
by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.
Motive: Is there a viable market for black ad agencies in SA?
by Lufuno Makungo. In talking transformation, we often narrow it down to only one thing — when the issues are broad and interlinked.