by Johanna McDowell. Latest learnings and legal lessons on the Protection of Personal Information Act and managing influencers.
Tag archives: Masterclass Notes
Masterclass Notes: What marketers are looking out for in 2019
by Johanna McDowell. Before talking about the future, marketers were asked to define their biggest challenges from 2018.
Masterclass Notes: Optimising marketing-vendor database costs
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furniture or more-tangible services and products.
Masterclass Notes: Black-owned agencies & marketers
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.
Masterclass Notes: Collaboration & changing role of lead agencies
by Johanna McDowell. Leading marketers met with agencies last month to discuss the thorny, and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers.
Masterclass Notes: 2018 AdForum Summit observations & trends
by Johanna McDowell. Here are 10 things that stood out at the recent AdForum Worldwide Summit in New York City, 23–27 April 2018.
Masterclass Notes: New business approaches that work
by Johanna McDowell. What is the secret? What is the magic ingredient that will get agencies through the doors of marketers?
Masterclass Notes: Performance-related pay for agencies no incentive
by Johanna McDowell. Should marketers be trying to incentivise agencies as part of their remuneration structures?
Masterclass Notes: What marketers want & how agencies should assist
by Johanna McDowell. What are marketers looking out for in 2018 and how do they want agencies to assist them?
Masterclass Notes: Highlights from agencyScope 2017 South Africa
by Johanna McDowell. Here are some trends to look out for in the coming months.