by Johanna McDowell. Latest learnings and legal lessons on the Protection of Personal Information Act and managing influencers.
Tag archives: POPI Act
By Invitation Only: Lead generation in the age of PoPi
by Gareth Mountain. Lead generation needs to be done correctly, and not many companies spend enough time on honing campaigns.
Tech Law: How POPI will change your direct marketing activities
by Paul Jacobson (@pauljacobson) The Protection of Personal Information Act has particular interest for direct marketers because of the likely substantial impact the legislation will have on consumer-facing initiatives when it goes into effect. POPI has a section that deals specifically with and introduces a consent model designed for direct marketing. It is an interesting model and I’ll explain why in a moment.