by Mike Beukes. I believe, without a whisper of doubt, doing away with pitches will be good for agencies, clients, brands and even pitch consultants.
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
by Mike Silver. One of the most powerful things a mentor once said to me is, “No is a full sentence.”
by Emma King. Here are some of the things that I found valuable, reassuring, notable or just plain interesting at the recent Indie Summit in London.
by Tom Fels. While met with excitement, any opportunity for growth must be carefully weighed up against the business strategy and existing commitments.