by Mike Beukes. I believe, without a whisper of doubt, doing away with pitches will be good for agencies, clients, brands and even pitch consultants.
Tag archives: pitch culture
The Ad Exec: The diminishing returns of pitch culture
by Tom Fels (@thomasfels) I was astounded to see the launch of a new pitch app in the Netherlands — built by an agency — that assists clients to select a roster of prospective agencies. To my mind, it is an accelerator of a type of pitch culture in which clients are trading multiple agencies’ time, expertise and energy for short-term gain.