The Switch: Pitching is like begging at an intersection

by Alistair Mokoena (@AlistairMokoena) Clients don’t enjoy advertising pitches any more than motorists enjoy stopping at a traffic light. We are all trying to leave a stranger with a lasting impression and we are all under huge time pressure.
There was a time not so long ago when all you saw at traffic lights were stories of poverty and strife and all you heard were heart-felt pleas for money and food. You still get a lot of that but in the main, begging has evolved, possibly in direct response to the impact of the global recession. The recession has increased the number of people begging and it has also left many would-be donors with little or no money to donate, resulting in a scramble for a smaller benevolent pie.

In their desperation to make ends meet, people begging have turned to … the power of branding. You can no longer paint them with the same brush. Their tools now range from a neutral plea for help to a bartering system where the donor receives a blessing, a clean windscreen, a garbage free car, gardening services, a joke, a trick, even a dance routine, in return for a small donation.

The rise of “independent pitch consultants” and how to deal with them

by Odette van der Haar. A lack of knowledge, experience and understanding of the business of advertising and communications, as well as how agency partners function complicates tender and pitch processes and has created the need for assistance from “independent consultants”.

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