by Johanna McDowell. Jacqui Kelley, DAN North America CEO, led this second virtual session of the AdForum Worldwide Summit 2020 on Tuesday 30 June.
Tag archives: martech
Clicks ’n Tricks: Tech that puts the customer first
by Charlie Stewart. One of the greatest challenges facing advertisers today is the effective incorporation of technology into campaign execution.
Masterclass Notes: Why questions matter in client/agency relationships
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
Thinking B2B: How tech is changing B2B marketing
by Warren Moss. Marketing technology (martech) has come a really long way over the last few years, particularly in the B2B arena.
Clicks ’n Tricks: Time to dump the data management platform?
by Charlie Stewart. The marketing industry’s got itself into a tech-induced fankle of late.
Clicks ’n Tricks: CATwalk changes & the advent of the IT girl
by Charlie Stewart. Still struggling to come to terms with martech’s impact, fashion industry marketers have a new challenge on their hands.
Clicks ’n Tricks: Google gets personal with ad-blocking
by Charlie Stewart. Life is becoming complicated for advertisers who want to target customers as precisely as possible.
Technology — the challenge for marketers
by Andrew Mackenzie. We will almost certainly wake up tomorrow with a new platform, feature, or app. How will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?
Gestalt: Martech and ‘marchitecture’ — customer first
by Leeya Hendricks. To what extent has tech, used to enable an end-to-end engagement, made you feel truly integral to the entire journey?
Back2Basics: B2B in 2018 — a licence to sell
by Mark Eardley. The divide between sales and marketing is as wide as ever because the direct connection between marketing activity and the only achievement that matters is as vague as ever.