by Johanna McDowell. Here are 10 key learnings from the memorable eight days of last month’s virtual 2020 AdForum Worldwide Summit.
Tag archives: AdForum Worldwide Summit 2020
#AdForumSummit: More acquisitions planned — Accenture Interactive
by Johanna McDowell. Much expansion is planned for Accenture Interactive, with more acquisitions in key markets.
#AdForumSummit: Tech and consumers rule — IPG
by Johanna McDowell. IPG consists of many agencies in different disciplines but this presentation was about the group layers that support the various agencies.
#AdForumSummit: The now and the next with MDC Partners
by Johanna McDowell. Advertising and marketing holding company, MDC Partners, is in a time of of deep strategy, planning its future and knowing that the human spirit is alive and well.
#AdForumSummit: Laws of culture with Omnicom’s Sparks & Honey
by Johanna McDowell. Instead of the Omnicom Group hosting a virtual session with all of its agencies, it opted to focus on one of its specialist agencies, Sparks & Honey.
#AdForumSummit: Humanity, ecology & technology — Havas Creative
by Johanna McDowell. The third virtual session of the AdForum Worldwide Summit 2020 on Wednesday 1 July was with Havas Creative.
#AdForumSummit: End of big agency network era — Dentsu Aegis Network
by Johanna McDowell. Jacqui Kelley, DAN North America CEO, led this second virtual session of the AdForum Worldwide Summit 2020 on Tuesday 30 June.
#AdForumSummit2020: No more mergers, nor office as usual — WPP
by Johanna McDowell. Ninety-seven pitch consultants from all over the world attended the first online session with WPP on Monday, 29 June 2020, which was structured as an open conversation in five parts.