by Mark Eardley. The divide between sales and marketing is as wide as ever because the direct connection between marketing activity and the only achievement that matters is as vague as ever.
Tag archives: customer loyalty
Brand Politics: The gift of protest
by Alistair Mackay (@almackay) “A customer that complains is a good customer,” said an entrepreneur while explaining his business idea to me recently. It’s definitely the right attitude to have, and an attitude that would do our politics — and brands — a huge amount of good.