by Megan Power. There’s seldom a day that passes when some public or private organisation selling a product, service or idea leaves you in no doubt that it just doesn’t get it.
by Carey Finn. The managing director digital of Wunderman Thompson SA explains the ins and outs of keeping customers satisfied online.
by Alistair Mackay (@almackay) “A customer that complains is a good customer,” said an entrepreneur while explaining his business idea to me recently. It’s definitely the right attitude to have, and an attitude that would do our politics — and brands — a huge amount of good.