Ad Feature: The risks of using obscure words in ad campaigns

JetBlue, Audi and Cruz — one Hero, two Zeros — and Cerebra’s Craig Rodney on the dos and dont’s of social media community management..

Shelf Life: Delectable #WDC2014 project focuses on food and design

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: a delectable World Design Capital project focuses on food and design; Ola Magnum proves that size matters; Cerebra cashes in on social commerce; and Primall entices mall rats to take a coffee break.

Social media use in journalism still evolving, as new award shows

The Vodacom Journalist of the Year Awards is among the most prestigious and richest in the country. The awards, now celebrating its 10th year, rewards outstanding reporting and excellence in journalism, with the overall winner walking away with R125 000 in prize money.
The Vodacom awards have various categories by media such as print, radio, television and by niches such as sport, financial/economic reporting, consumer journalism etc.

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