by Ad Feature. Andy Rice and Sizakele Marutlulle are joined once again by EWN online editor, Sheldon Morais, to weigh in on JetBlue, Audi and Cruz — the heroes and zeros for the week. Then, with recent high-profile community management fails in the news, Cerebra MD Craig Rodney joins Rice in-studio to talk through the crucial dos and don’ts.

For the Wall of Fame or Shame:

  • Morais awards a Zero to Audi’s use of the word “dauntless” in its new Q7 campaign, saying that the word resonates with very few English speakers
  • Marutlulle takes on a print ad, this time Zeroing Cruz vodka for its recent ad, and
  • Rice rescues the day giving a definite Hero to airline JetBlue for a recent poster campaign executed across the five boroughs of New York.

Enjoy the show!


Ad Feature logoEvery week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutlulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to Facebook.

You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!

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