Ad Feature: The risks of using obscure words in ad campaigns

JetBlue, Audi and Cruz — one Hero, two Zeros — and Cerebra’s Craig Rodney on the dos and dont’s of social media community management..

Shelf Life: Tashas takes Dubai

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Tashas opens first international store in Dubai; Premium Cruz Vintage Black Vodka available in South Africa; James Malone Fabrics now at Hertex; and Magnum Cream Liqueur a keepsake.

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