by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
Tag archives: ad industry model
An Accountant in Adland: Becoming time unstrapped [S2 E3]
by Siwe Thusi. This decade, we need to be much more conscious about what we to do in our time, with whom and how we protect it.
Masterclass Notes: Evolving client-agency models
by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
#AgencyFocus: MADE for small startup companies
by Sabrina Forbes. It all began in a garage: a couple of students building websites and offering social media services to make a little extra money.
Time to embrace change & a shifting creativity business model
by Shukri Toefy & Mikhaila Hunter. A recent announcement by Sir Martin Sorrell acts as an affirmation of a model of a creative, content and production network.
Dissident Spin Doctor: Resisting change doesn’t make it go away
by Emma King. There is value in seeing the current tough times as a vehicle of opportunity instead.
Ad Exec: Disruption starts with you
by Tom Fels. Are the people and organisations within marketing willing to disrupt everything they know to champion the future?
Motive: You’re looking in the wrong place, creatives
by Brad Dessington. I fundamentally believe that advertising and branding are the wrong way around.
Motive: The shifting power of creatives
by Brad Dessington. Will the burgeoning freelance market kill agencies or create a new era and modality to the way they work?