by Brad Dessington • Tags •

Motive: You’re looking in the wrong place, creatives

labyrinth target away conception courtesy of Pixabay

by Brad Dessington. I fundamentally believe that advertising and branding are the wrong way around.

Motive: The shifting power of creatives

Freelance cropped 2

by Brad Dessington. Will the burgeoning freelance market kill agencies or create a new era and modality to the way they work?

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