Media Redefined: The best way to predict the future is to create it

by Martin MacGregor. I’ve seen enough “agency of the future” articles to realise that no one in marketing, just like economists, has any idea what they’ll be like.

Beyond Borders: The agency of the future — Advertising Week Europe 2015

by Craig Page-Lee (@cpl_ignite) What will the ad agency of the future look like, and will we see the emergence of the “full-service agency” again — or not? These were key discussion points at the recent Advertising Week Europe 2015 festival.

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