by Craig Page-Lee (@cpl_ignite) What will the ad agency of the future look like, and will we see the emergence of the “full-service agency” again — or not? These were key discussion points at the recent Advertising Week Europe 2015 festival.
Tag archives: Advertising Week Europe 2015
Beyond Borders: What’s shaping the future of our industry — Advertising Week Europe 2015
by Craig Page-Lee (@cpl_ignite) I recently had the privilege of attending Advertising Week Europe 2015 — London. A number of key themes emerged and, as expected, some of these were incredibly controversial, especially what the agency of the future will look like.