#BigQ2018: World of marketing & advertising a sea of complexity

by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up are Tara Turkington and Tiffany Turkington-Palmer of Flow Communications.

Punk’d out of ATL funk

Alistair King, group creative director of the King James Group, doesn’t bother to hide his enthusiasm for the latest, possibly bravest, move within his agency to further define its offering in a competitive market, where budgets are shifting from above-the-line to integrated campaigns and what was traditionally considered below-the-line work.

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