by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up are Tara Turkington and Tiffany Turkington-Palmer of Flow Communications.
Tag archives: integration
Shelf Life: Expectations for 2018
by Cheryl Hunter. This year, everything is about personalisation, integration and technology… not necessarily in that order.
Y&R South Africa, VML to integrate
by Herman Manson. The South African operations of the Y&R network are set to be integrated under a single management team.
Motive: Six words you should use instead of “integration”
by TJ Njozela. To clear up some confusion in business meetings, here are six words that you should incorporate into your business vocabulary.
Bad ADvice: The great of integrated
by Every Ad Agency (@EveryAdAgency) Integration. It’s what’s hot on the streets right now. At Every Ad Agency, we’ve made sure to purchase at least 14 digital agencies in the coming months to fully integrate our service offering to clients.
Punk’d out of ATL funk
Alistair King, group creative director of the King James Group, doesn’t bother to hide his enthusiasm for the latest, possibly bravest, move within his agency to further define its offering in a competitive market, where budgets are shifting from above-the-line to integrated campaigns and what was traditionally considered below-the-line work.