Dissident Spin Doctor: Demystifing PR jargon

by Emma King (@EmmainSA) I have little patience for PR agencies and consultants who bamboozle their clients into paying for complex services and offerings by confusing the hell out of them. Your PR agency should be a partner — and what is a partnership, if not a meeting of mutual respect and understanding?

Millenial Ad-Grad: We need to write the new rules

by Faheem Chaudhry (@FaheemChaudhry) It’s time we write the new rules. It’s time to rethink how we orientate ourselves in the ad industry. We’re in the midst of our own revolution — the consumer revolution. So let’s take a moment to zoom out a little, and focus on what is really going to drive remarkable change for organisations and businesses in the years to come.

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