by Mark Eardley. “The age of the customer.” What a daft expression. In all B2B marketing’s history, when was it ever not, huh?
Tag archives: buzzwords
Motive: Six words you should use instead of “integration”
by TJ Njozela. To clear up some confusion in business meetings, here are six words that you should incorporate into your business vocabulary.
Dissident Spin Doctor: Demystifing PR jargon
by Emma King (@EmmainSA) I have little patience for PR agencies and consultants who bamboozle their clients into paying for complex services and offerings by confusing the hell out of them. Your PR agency should be a partner — and what is a partnership, if not a meeting of mutual respect and understanding?
Millenial Ad-Grad: We need to write the new rules
by Faheem Chaudhry (@FaheemChaudhry) It’s time we write the new rules. It’s time to rethink how we orientate ourselves in the ad industry. We’re in the midst of our own revolution — the consumer revolution. So let’s take a moment to zoom out a little, and focus on what is really going to drive remarkable change for organisations and businesses in the years to come.