a Future By Design interview. It’s more than a buzzword — the Internet of Things (IoT) is going to change the way humans interact with their world in the next few years, and the effects will be far-reaching. For marketers, the question is: how can I use IoT to my brand’s best advantage? Simon Dingle gives some answers.
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The geeks have the floor
The fourth annual Bookmarks Awards, the digital industries awards evening and back-slap, was a vast improvement over last year’s chaotic event (read Award-show behaving badly), when several hundred hangers-on crashed the awards evening and the MC Don Packett lost control and his cool.
Bookmarks 2011 promises to do better
The Bookmarks Awards, which recognises excellence in digital media and marketing, has pulled up its socks and is promising a well-organised event this year. Bookmarks chairperson Nikki Cockcroft says the fourth annual event, that takes place in Cape Town on 10 November 2011, will up the stakes on previous years.