New Media has taken ownership of VISI, one of South Africa’s most iconic magazine brands, from Media24. The news was broken to staff earlier this morning. New Media, a content marketing firm, has been publishing the title behalf of Media24 for the past 14 years.
Firms such as New Media (formerly New Media Publishing) have always positioned themselves as the meeting point between content and marketing. Now they are moving away from pulp and ink (though it remains a large and profitable chunk of the business) towards multiple platforms including mobile, the web and tablets.