by Uno de Waal (@Unodewaal) For our weekly wrap-up, we’ve collected: Mr Sakitumi and The Grrrl x Mercedes Benz; Bell’s Whisky ‘The Reader’ TVC from King James and Velocity Films; ‘Take Me Home’ print sale we’re having this First Thursday; ‘Broken Foot Drawings’ exhibition by Koos Groenwald on Instagram; meet the Design Indaba 2014 Emerging Creatives; wew work by graphic designer Thomas Pepler; Rebecca Haysom’s narrative pictures, wish-fulfillment and escape; photographer Ed Suter’s ‘Sharp Sharp Ghana’, and meet Knoffel, the saddest dog in the world, from a series of short films directed by Dave Meinert.
Tag archives: mblife
Mercedes-Benz launches online lifestyle magazine
by Herman Manson (@marklives) Mercedes-Benz South Africa has launched a new online lifestyle content portal called mblife . It has appointed its existing content marketing agency, New Media, to manage the new digital initiative.
Adelle Horler, content director at New Media, says the new site is a departure from the norm for a South African motoring brand, and aims to reflect the lifestyle interests of current and future Merc fans rather than have a focus on motoring. New Media also produces a print title for Mercedes-Benz and a digimag.
The new website takes the digizine further along its evolution towards a daily updated online lifestyle magazine. It is part of a strategy to engage with a younger, edgy audience and take the brand beyond those already driving a Mercedes.