AdForum Worldwide Summit NYC: Why clients review agencies

by Johanna McDowell. The 4A’s presented top-line results from a recent survey to establish the reasons that clients review their agencies.

AdForum Worldwide Summit NYC: Transformation starts with clients

by Johanna McDowell. Arthur Sadoun’s stance is that transformation starts with the clients and, when they transform, the agency can transform.

AdForum Worldwide Summit NYC: Production, production, production

by Johanna McDowell. Day two’s takeout is simple: if an agency these days doesn’t have in-house content production, it’s not an agency of today.

AdForum Worldwide Summit NYC: Are ‘legacy’ agencies adapting?

by Johanna McDowell. Our expectations were that we’d hear new things from some agencies and updates from the ‘heritage’ agencies.

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