Indy Ad Exec: The next generation is “un-advertising”

by Tom Fels (@thomasfels) In the spirit of ‘un-advertising’, your next piece of communication could be (or should be) a game, stunt, product placement, TV series or endorsement, rather than a print ad or standard TV execution. Old ways of thinking evoke old responses.

Creative director running (between meetings)

by Sammy-Jane Thom. Despite incredulous looks from colleagues, I’ve realised that there are, surprisingly, a lot of parallels between running and a day at the office.

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