Indy Ad Exec: Extended payment terms are crushing adland

by Tom Fels (@thomasfels) As ad agencies, we stand up and pitch against one another every day, scour award rankings and make comparisons. But there is one cause that needs to be addressed with the solidarity of a single voice — extended payment terms.

Indy Ad Exec: Why ad agencies don’t collaborate

by Tom Fels (@thomasfels) Why, in this day and age, in one of the most innovative fields of the economy, are advertising agencies averse to collaborating with their peers? And, given the right circumstances, what amazing new results could be achieved through effective partnering?

Indy Ad Exec: The next generation is “un-advertising”

by Tom Fels (@thomasfels) In the spirit of ‘un-advertising’, your next piece of communication could be (or should be) a game, stunt, product placement, TV series or endorsement, rather than a print ad or standard TV execution. Old ways of thinking evoke old responses.

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