by Johanna McDowell. What is really happening between clients and agencies in terms of agency collaboration?
Tag archives: agency collaboration
Indy Ad Exec: Why ad agencies don’t collaborate
by Tom Fels (@thomasfels) Why, in this day and age, in one of the most innovative fields of the economy, are advertising agencies averse to collaborating with their peers? And, given the right circumstances, what amazing new results could be achieved through effective partnering?