Q5: The science of brand memory, with Hamish McPharlin [interview]

by Carey Finn. The BBC Global News head of insight talks us through the key findings of a study on branded content, which explored how emotions affect memory — and what this means for brands.

Dissident Spin Doctor: A slice of inspiration from going global

by Emma King (@EmmainSA) I’ve just returned from my first-ever visit to NYC. As I explored the city, there were a couple of things I thought about that we back here in South Africa could take on board as a learning and an inspiration.

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