by Carey Finn. The BBC Global News head of insight talks us through the key findings of a study on branded content, which explored how emotions affect memory — and what this means for brands.
Tag archives: Brand South Africa
#DesignIndaba25: Sho Madjozi — the #hopepunk in Mzansi’s #grimdark
by Charlie Mathews. It’s hard to reimagine the optimism that was Design Indaba 2020. That was February; this is lockdown.
Avatar responds to Carte Blanche’s Brand SA broadcast
by MarkLives. On 10 March 2019, Carte Blanche broadcast a story on Brand SA’s previous contract with its then digital marketing agency, Avatar.
Brand South Africa out to tender
by Herman Manson. Brand South Africa’s advertising and digital marketing accounts are out to tender.
Ad of the Week: Dala what you must with Brand South Africa
by Oresti Patricios. Brand SA, The Odd Number and The Rudeboy Collective take a calculated risk in a series of mini-documentaries.
Motive: How (not) to serve up a brand experience
by Mike Silver. It’s critical for Brand SA that the hospitality industry gets its service in order before the next barmy army wave descends.
Dissident Spin Doctor: A slice of inspiration from going global
by Emma King (@EmmainSA) I’ve just returned from my first-ever visit to NYC. As I explored the city, there were a couple of things I thought about that we back here in South Africa could take on board as a learning and an inspiration.
The Real McCoy: Purposeful profit
by Sean McCoy (@TheRealMcCoyTRM) While this column is not political in nature, it poses the question of how we might learn from brand conversations and initiatives internationally, in which social issues are being addressed.
EXCLUSIVE: Brand SA appoints challenger agency to digital account
by Herman Manson (@marklives) Brand South Africa has appointed AVATAR, effective 1 September 2014, to take on its digital advertising account. The challenger agency beat a field of some 80 interested agencies that were shortlisted to a count of 24.