by Sean McCoy (@TheRealMcCoyTRM) While this column is not political in nature, it poses the question of how we might learn from brand conversations and initiatives internationally, in which social issues are being addressed.
Tag archives: Starbucks
The Real McCoy: Stop and smell the coffee
by Sean McCoy. Visiting six different countries over four weeks in January gave me time out to stop, smell the coffee and ponder the Starbucks story while doing the obligatory caffeine refuel.