#AgencyFocus: Red Cherry Interactive goes full service

by Sabrina Forbes. Red Cherry Interactive has worked with some of the biggest brands in the industry.

Fair Exchange: Unilever, P&G and the rise of the corporate brand

by Erna George. Over the past few months, I have noticed that corporate brands are increasingly being featured in campaigns marketing the product or ‘consumed’ brand. Whether a surreptitious inclusion or blaring endorsement, this phenomenon is an interesting addition to the branding landscape.

Lowe + Partners apologises for ‘homophobic’ Flora ad

See Lowe + Partners criticised for ‘homophobic’ Flora ad See Unilever calls Flora ads ‘offensive and unacceptable’ Lowe + Partners has posted an apology on its Facebook page following criticism on an ad campaign for Flora deemed homophobic. Flora owner Unilever had already distanced itself from the ad saying the ad ‘was not approved by …

Ad of the Week with Oresti Patricios – Ummm… me, beautiful?

The fashion industry has long been criticised for creating a false set of standards for beauty. Then again, in its defence, one only has to look at ancient statues and paintings – Greece’s Athena, Rome’s Venus – to realise that the appreciation of human beauty is something that is inherent in human nature. Nonetheless, the fashion industry stands accused of creating standards that the vast majority of women are unable to attain; using graphics software to soften every flaw, and even improve physical aspects such as lifted cheekbones, narrowed waistlines and plumped-up lips.

Psychologists say that this has caused many women to have a self-critical outlook on themselves, resulting in a loss of self-confidence and poor self-esteem.

In 2004, after market research indicated that only 4% of women consider themselves beautiful, Dove launched its Campaign for Real Beauty, originally produced by Ogilvy & Mather Brazil. It started off as a billboard campaign that featured ‘regular’ women photographed by Annie Liebowitz: the public were invited to vote on whether a particular model was “fat or fab” or “wrinkled or wonderful”… the votes being updated in real-time and displayed on the billboards.

Unilever, the owner of Dove, also published a study into women’s sense of self and identity. The study was aimed at creating “a new definition of beauty [which] will free women from self-doubt and encourage them to embrace their real beauty.”

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