by Sabrina Forbes. Red Cherry Interactive has worked with some of the biggest brands in the industry.
by MarkLives. This week we feature insight into Unilever’s The Unclean Catalogue campaign for Cleanipedia SA by Digitas Liquorice Durban.
OMO Auto shifts gender perspective; Sneakerness comes to Africa; and Ogilvy Cape Town’s 40 Minutes for Clorets — Cheryl Hunter’s weekly pick!
North Ltd introduces Labelwise; Liquorice helps Unilever give back; and Airbnb goes on Trips — Cheryl Hunter’s weekly pick!
First Base design by Inhouse Brand Architects; Unilever looks for a brightFuture; and KIA sets off on World’s Longest Test Drive — Cheryl Hunter’s weekly pick!
In this latest episode of #BDIW, Andy Rice is excited by Unilever’s recent move.
by Erna George. Over the past few months, I have noticed that corporate brands are increasingly being featured in campaigns marketing the product or ‘consumed’ brand. Whether a surreptitious inclusion or blaring endorsement, this phenomenon is an interesting addition to the branding landscape.
See Lowe + Partners criticised for ‘homophobic’ Flora ad See Unilever calls Flora ads ‘offensive and unacceptable’ Lowe + Partners has posted an apology on its Facebook page following criticism on an ad campaign for Flora deemed homophobic. Flora owner Unilever had already distanced itself from the ad saying the ad ‘was not approved by …
Unilever has issued a statement distancing itself from an ad for margarine brand Flora and criticised as homophobic by various news outlets and social media users.
The fashion industry has long been criticised for creating a false set of standards for beauty. Then again, in its defence, one only has to look at ancient statues and paintings – Greece’s Athena, Rome’s Venus – to realise that the appreciation of human beauty is something that is inherent in human nature. Nonetheless, the fashion industry stands accused of creating standards that the vast majority of women are unable to attain; using graphics software to soften every flaw, and even improve physical aspects such as lifted cheekbones, narrowed waistlines and plumped-up lips.
Psychologists say that this has caused many women to have a self-critical outlook on themselves, resulting in a loss of self-confidence and poor self-esteem.
In 2004, after market research indicated that only 4% of women consider themselves beautiful, Dove launched its Campaign for Real Beauty, originally produced by Ogilvy & Mather Brazil. It started off as a billboard campaign that featured ‘regular’ women photographed by Annie Liebowitz: the public were invited to vote on whether a particular model was “fat or fab” or “wrinkled or wonderful”… the votes being updated in real-time and displayed on the billboards.
Unilever, the owner of Dove, also published a study into women’s sense of self and identity. The study was aimed at creating “a new definition of beauty [which] will free women from self-doubt and encourage them to embrace their real beauty.”