Lowe SA in media blackout after ‘homophobic’ Flora ad debacle

Lowe South Africa is currently subject to what effectively constitutes a media blackout following instructions from Lowe & Partners headquarters in London to decline media interviews. The Johannesburg office of the agency was heavily criticised in media and on social platforms for an ad it produced for Unilever margarine brand Flora that was deemed homophobic by critics.

Lowe + Partners apologises for ‘homophobic’ Flora ad

See Lowe + Partners criticised for ‘homophobic’ Flora ad See Unilever calls Flora ads ‘offensive and unacceptable’ Lowe + Partners has posted an apology on its Facebook page following criticism on an ad campaign for Flora deemed homophobic. Flora owner Unilever had already distanced itself from the ad saying the ad ‘was not approved by …

Lowe + Partners criticised for ‘homophobic’ Flora ad

by Herman Manson (@marklives) Agency Lowe + Partners is having a rough couple of months. First its Cape Town agency faced international criticism for using blackface in a TV ad for client Cape Town Fish Market. Now the Johannesburg agency faces another backlash, this time for what critics suggest is a homophobic ad for Flora margarine. The ad, on a pink background, displays the words ‘Uhh dad, I’m gay’ in the shape of a bullet, heading for a porcelain heart. The tag-line reads “You need a strong heart today”.

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