Lowe South Africa is currently subject to what effectively constitutes a media blackout following instructions from Lowe & Partners headquarters in London to decline media interviews. The Johannesburg office of the agency was heavily criticised in media and on social platforms for an ad it produced for Unilever margarine brand Flora that was deemed homophobic by critics.
Tag archives: Flora
Lowe + Partners apologises for ‘homophobic’ Flora ad
See Lowe + Partners criticised for ‘homophobic’ Flora ad See Unilever calls Flora ads ‘offensive and unacceptable’ Lowe + Partners has posted an apology on its Facebook page following criticism on an ad campaign for Flora deemed homophobic. Flora owner Unilever had already distanced itself from the ad saying the ad ‘was not approved by …
Continue reading “Lowe + Partners apologises for ‘homophobic’ Flora ad”
Unilever calls Flora ads ‘offensive and unacceptable’
Unilever has issued a statement distancing itself from an ad for margarine brand Flora and criticised as homophobic by various news outlets and social media users.
Lowe + Partners criticised for ‘homophobic’ Flora ad
by Herman Manson (@marklives) Agency Lowe + Partners is having a rough couple of months. First its Cape Town agency faced international criticism for using blackface in a TV ad for client Cape Town Fish Market. Now the Johannesburg agency faces another backlash, this time for what critics suggest is a homophobic ad for Flora margarine. The ad, on a pink background, displays the words ‘Uhh dad, I’m gay’ in the shape of a bullet, heading for a porcelain heart. The tag-line reads “You need a strong heart today”.