Lowe + Partners criticised for ‘homophobic’ Flora ad

by Herman Manson (@marklives) Agency Lowe + Partners is having a rough couple of months. First its Cape Town agency faced international criticism for using blackface in a TV ad for client Cape Town Fish Market. Now the Johannesburg agency faces another backlash, this time for what critics suggest is a homophobic ad for Flora margarine. The ad, on a pink background, displays the words ‘Uhh dad, I’m gay’ in the shape of a bullet, heading for a porcelain heart. The tag-line reads “You need a strong heart today”.

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