See Lowe + Partners criticised for ‘homophobic’ Flora ad
See Unilever calls Flora ads ‘offensive and unacceptable’
Lowe + Partners has posted an apology on its Facebook page following criticism on an ad campaign for Flora deemed 
homophobic. Flora owner Unilever had already distanced itself from the ad saying the ad ‘was not approved by anyone at Unilever and calling it ‘offensive and unacceptable’.
“We are very sorry for any unintended offence caused by the Flora ad. Please see the statement from our South African agency below:
As the Managing Director of Lowe Johannesburg I would like to unreservedly apologise for this campaign and the unintended offence it has regrettably caused.
We have requested the immediate removal of this work from all media.
Sarah Dexter, Lowe Johannesburg
We are very sorry for any unintended offence caused by the Flora ad. Please see the statement from our SA agency http://t.co/1j0QULCOKE
— Lowe and Partners (@LoweandPartners) September 2, 2013