by Marguerite Coetzee. In order to understand consumer behaviour on a deep and meaningful level, it requires an exploration of the underlying macro-sociological drivers and the micro-psychological needs.
by Marguerite Coetzee. Culture is also a context, a world in which messages are communicated. We can decode these meanings if we first understand the context.
by Marguerite Coetzee. When it comes to advertising, packaging design and marketing-related practices, it is important to keep in mind how consumers might decipher the codes that we put out there.
by Marguerite Coetzee. The value of a brand is found in cultural meaning. And semiotics is the key that unlocks this.