by Sabrina Forbes. For Suhayl Limbada, because KFC is considered a South African brand by most, it needs to stay true to that.
by Carey Finn. Securing the country’s 23rd largest advertiser by spend is cause for celebration.
by MarkLives. This follows an extensive TTL pitch process which saw ad five agencies shortlisted for the main business.
by Charlie Mathews. South Africans have suffered an onslaught of failure and disappointments from big public brands.
Johanna McDowell (@jomcdowell) is busy attending the 2014 AdForum Worldwide Summit in New York City, 5–10 October — a “by-invitation-only” programme for agency search and management consultants, and global agency CEOs. Here’s her report of Day 1.