Johanna McDowell (@jomcdowell) is busy attending the 2014 AdForum Worldwide Summit in New York City, 5–10 October — a “by-invitation-only” programme for agency search and management consultants, and global agency CEOs. Here’s her report of Day 1.
Tag archives: Weber Shandwick
[Digital Grandad] The Social CEO
by TTBT-CEO. Dear Digital Grandad, I’m the CEO of a major company listed on the JSE. Looking at the changes I’ve spearheaded in our marketing, I think I can safely say that we’ve embraced the digital revolution. We have a great website, mobisite and our social media’s being expertly managed by an external agency.
So how does that equate back to you, as a CEO, using social media?