by MarkLives (@marklives) Ogilvy South Africa has announced three new senior appointments. Luca Gallarelli, former managing director of Ogilvy Cape Town, has been promoted to MD of the Ogilvy Group (South Africa); Vicki Buys is now Ogilvy CT MD; and Tassin Albertyn has been appointed head of delivery.
Under Gallarelli’s management, Ogilvy Cape Town was named MarkLives’ most integrated agency in Cape Town for five years running; it recently won a Cannes Lions Grand Prix for the Carling Black Label “Soccer Song For Change” campaign. Gallarelli has been a member of the Ogilvy holding board since 2016.
Buys has long been responsible for Ogilvy’s relationship with Volkswagen SA. She has served as managing partner and deputy MD at Ogilvy, and has been a board member since 2013.
Albertyn comes to Ogilvy from Old Mutual, where she was lead digital project/programme manager and responsible for managing project stakeholders, digital operations, and project and programme planning, among other disciplines. Besides project management expertise, she has experience in agencies, in print and online media, as she’s worked at Liquorice Africa, Highbury Safika, and M&C Saatchi Abel, plus Ogilvy.
“Strengthen Ogilvy’s ability”
“These appointments strengthen Ogilvy’s ability to put client needs at the centre of what we do,” says Alistair Mokoena, Ogilvy SA CEO. “With our recent refounding as a fully integrated global creative network, we now offer clients services like marketing, digital strategy, reputation management and business development with a single point of contact. This client-centric philosophy is geared to ensuring our client brands matter to their audiences, and that they retain remain culturally relevant at all times.”
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