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2018 Cannes Lions Social & Influencer Grand Prix background

#CannesLions: View all the Grand Prix winning work

  •   Jun 24, 2018
  •   0

by MarkLives (@marklives) With Cannes Lions 2018 done and dusted, we take a look at all the Grand Prix-winning work for this year.

Health & Wellness Lions

Campaign title: CORAZÓN – GIVE YOUR HEART
Client: CORAZÓN
Agency: JOHN X HANNES, New York USA
Production: HARBOR PICTURE COMPANY, New York

Design Lions and PR Lions (winner of two Grands Prix)

Campaign title: TRASH ISLES
Client: PLASTIC OCEANS/LADBIBLE
Agency: AMVBBDO, London
Production: LADBIBLE, London / LADBIBLE, London

Mobile Lions

Campaign title: CORRUPTION DETECTOR
Client: RECLAME AQUI
Agency: GREY BRAZIL, São Paulo, Brazil

Print & Publishing Lions

Campaign title: TAGWORDS
Client: AB INBEV (BUDWEISER)
Agency: AFRICA, São Paulo, Brazil

Radio & Audio Lions

Campaign title: CARLING BLACK LABEL – ANTI WOMEN ABUSE INITIATIVE
Client: AB-INBEV AFRICA
Agency: OGILVY CAPE TOWN, South Africa
Production: AUDIO MILITIA, Johannesburg

Outdoor Lions

Campaign title: NEXT EXIT
Client: MCDONALD’S RESTAURANTS OF CANADA LIMITED
Agency: COSSETTE, Toronto / MCDONALD’S, Toronto
Media: OMD CANADA, Toronto
PR: COSSETTE, Toronto

2018 Cannes Lions Grand Prix - McDonalds

Outdoor Lions

Campaign title: THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY
Client: COMEDY CENTRAL (THE DAILY SHOW WITH TREVOR NOAH)
Agency: COMEDY CENTRAL, New York / 23 STORIES X CONDE NAST, New York
Media: COMEDY CENTRAL, New York
PR: COMEDY CENTRAL, New York

Industry Craft Lions

Campaign title: ALI
Client: SC JOHNSON (KIWI SHOE CARE)
Agency: OGILVY, Chicago
Media: PHD, Chicago
PR: PHD, Chicago

2018 Cannes Lions Grand Prix - Kiwi Shoe Care - Ali

 

Digital Craft Lions

Campaign title: AERONAUT VR
Client: WILLIAM PATRICK CORGAN (AERONAUT MUSIC EXPERIENCE)
Agency: ISOBAR, New York / VIACOM, New York
Media: PHD, Chicago
PR: PHD, Chicago

2018 Cannes Lions Grand Prix - Aeronaut VR

Brand Experience & Activation Lions

Campaign title: TODAY AT APPLE
Client: APPLE INC. (APPLE RETAIL STORES)
Agency: APPLE, Cupertino
Media: APPLE, Cupertino
PR: APPLE, Cupertino

2018 Cannes Lions Grand Prix - Today at Apple

Entertainment Lion for Music Lions

Campaign title: JAY-Z “SMILE”
Client: ROCNATION
Agency: SMUGGLER, New York / ROC NATION, New York

Campaign title: WELCOME HOME
Client: APPLE (HOMEPOD)
Agency: TBWA\MEDIA ARTS LAB, Los Angeles
Production: FINAL CUT, Los Angeles / FRAMESTORE, Los Angeles
Media: OMD USA, Los Angeles
Additional: FINAL CUT, Los Angeles / FRAMESTORE, Los Angeles

Creative eCommerce Lions

Campaign title: XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL
Client: MICROSOFT (XBOX DESIGN LAB)
Agency: McCANN LONDON
Production: HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond
PR: McCANN LONDON
Additional: HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond

2018 Cannes Lions Grand Prix - Xbox Design Lab Originals - The Fanchise Model

 

Film Craft Lions

Campaign title: HOPE
Client: INTERNATIONAL COMITEE OF THE RED CROSS (#NOTATARGET)
Agency: BLUR FILMS MADRID

Entertainment Lions

Campaign title: EVERT_45
Client: KPN
Agency: N=5 AMSTERDAM

Media Lions

Campaign title: TESCO’S FOOD LOVE STORIES
Client: TESCO STORES
Agency: MEDIACOM, London / BBH LONDON
Production: ITV CREATIVE, London / GLOBAL RADIO, London / FACEBOOK, London / JCDECAUX, London
Media: MEDIACOM, London

Direct Lions & Sustainable Development Goals Lions and Titanium Lions (winner of three Grands Prix)

Campaign title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Agency: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
PR: RED AGENCY, Sydney

Social & Influencer Lions

Campaign title: NOTHING BEATS A LONDONER
Client: NIKE
Agency: WIEDEN+KENNEDY, London
Production: RIFF RAFF, London / MR PAPE, London / 750MPH, London / FINAL CUT, London
Media: MINDSHARE, London

Innovation Lions

Campaign title: MY LINE
Client: MINISTRY OF COMMUNICATIONS & TECHNOLOGY (COLOMBIA)
Agency: MULLENLOWE SSP3, Bogotá

Creative Data Lions

Campaign title: JFKUNSILENCED
Client: THE TIMES/NEWS UK & IRELAND
Agency: ROTHCO | ACCENTURE INTERACTIVE , Dublin
Production: ROTHCO | ACCENTURE INTERACTIVE , Dublin / SCREEN SCENE, Dublin
Media & PR: THE TIMES, London
Additional: CEREPROC, Edinburgh

Product Design Lions

Campaign title: KINGO
Client: KINGO
Agency: OGILVY COLOMBIA, Bogotá / KINGO ENERGY, Guatemala City / OGILVY GUATEMALA, Guatemala, Central America
Production: ROGILVY COLOMBIA, Bogotá / OGILVY GUATEMALA, Guatemala, Central America
Media: OGILVY COLOMBIA, Bogotá / OGILVY GUATEMALA, Guatemala, Central America
PR: POWELL COMMUNICATIONS, New York

Film Lions

Campaign title: IT’S ANOTHER TIDE AD, IT’S A TIDE AD, IT’S YET ANOTHER TIDE AD, IT’S YET ANOTHER TIDE AD, AGAIN
Client: PROCTER & GAMBLE (TIDE)
Agency: PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York
Production: RATTLING STICK, Santa Monica / ARCADE EDIT, New York / THE MILL, Los Angeles / PERSONAL MUSIC, Miami / HEARD CITY, New York
Media: HEARTS & SCIENCE, New York
PR: TAYLOR, New York / MARINA MAHER COMMUNICATIONS, New York
Additional: PLATINUM RYE ENTERTAINMENT, Chicago / MKTG, Cincinnati / PROCTER & GAMBLE, Cincinnati

Campaign title: THE TALK
Client: P&G
Agency: BBDO NEW YORK
Production: THE CORNER SHOP, Santa Monica
Media: HEARTS & SCIENCE, New York
Additional: WORK EDITORIAL, New York / THE MILL, New York / COMPANY 3, New York / PULSE MUSIC, New York / TRINITE STUDIOS, New York / HEARD CITY, New York / EGAMI CONSULTING GROUP, New York / BAREFOOT PROXIMITY, Cincinnati / BURRELL COMMUNICATIONS, Chicago

Creative Effectiveness Lions

Campaign title: SAVLON HEALTHY HANDS CHALK STICKS
Client: ITC (SAVLON)
Agency: OGILVY MUMBAI

Glass Lions

Campaign title: BLOODNORMAL
Client: ESSITY (LIBRESSE/BODYFORM)
Agency: AMVBBDO, London
Production: SOMESUCH, London / TRIM EDITING, London / 750MPH, London / THE MILL, London / FRAMESTORE, London
PR: KETCHUM, London

Grand Prix for Good

Campaign title: PROJECT REVOICE
Client: THE ALS ASSOCIATION
Agency: BWM DENTSU, Sydney
Production: SFINCH, Sydney / RUMBLE STUDIOS, Sydney
PR: HAYSTAC, Sydney

 

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Columns

  • #AgencyFocus – Sabrina Forbes
    #AgencyFocus – Sabrina Forbes
  • #Campaigns – MarkLives
    #Campaigns – MarkLives
  • #Immersion – Moonga Mkandawire
    #Immersion – Moonga Mkandawire
  • #Marketers – MarkLives
    #Marketers – MarkLives
  • Adnalysis – Bogosi Motshegwa
    Adnalysis – Bogosi Motshegwa
  • Agency Leaders – Most Admired Poll
    Agency Leaders – Most Admired Poll
  • Agency Life – TJ Njozela
    Agency Life – TJ Njozela
  • Back2Basics – Mark Eardley
    Back2Basics – Mark Eardley
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • Brand Culture – DK Badenhorst
    Brand Culture – DK Badenhorst
  • Brands & Branding – Affinity Publishing
    Brands & Branding – Affinity Publishing
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks 'n Tricks – Charlie Stewart
    Clicks 'n Tricks – Charlie Stewart
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • FastForward – Marguerite Coetzee
    FastForward – Marguerite Coetzee
  • Gestalt – Leeya Hendricks
    Gestalt – Leeya Hendricks
  • Headspace – Tenielle Maris
    Headspace – Tenielle Maris
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Market Research Wrap – MarkLives
    Market Research Wrap – MarkLives
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Design – Shane de Lange
    Media Design – Shane de Lange
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Only Connect – Bradley Elliott
    Only Connect – Bradley Elliott
  • South African TV Ratings
    South African TV Ratings
  • The CX-Files – Julia Ahlfeldt
    The CX-Files – Julia Ahlfeldt
  • The Interlocker — We cover comms
    The Interlocker — We cover comms
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
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