by MarkLives (@marklives) With Cannes Lions 2018 done and dusted, we take a look at all the Grand Prix-winning work for this year.
Health & Wellness Lions
Campaign title: CORAZÓN – GIVE YOUR HEART
Client: CORAZÓN
Agency: JOHN X HANNES, New York USA
Production: HARBOR PICTURE COMPANY, New York
Design Lions and PR Lions (winner of two Grands Prix)
Campaign title: TRASH ISLES
Client: PLASTIC OCEANS/LADBIBLE
Agency: AMVBBDO, London
Production: LADBIBLE, London / LADBIBLE, London
Mobile Lions
Campaign title: CORRUPTION DETECTOR
Client: RECLAME AQUI
Agency: GREY BRAZIL, São Paulo, Brazil
Print & Publishing Lions
Campaign title: TAGWORDS
Client: AB INBEV (BUDWEISER)
Agency: AFRICA, São Paulo, Brazil
Radio & Audio Lions
Campaign title: CARLING BLACK LABEL – ANTI WOMEN ABUSE INITIATIVE
Client: AB-INBEV AFRICA
Agency: OGILVY CAPE TOWN, South Africa
Production: AUDIO MILITIA, Johannesburg
https://www.youtube.com/watch?v=waYOMcXOCZo
Outdoor Lions
Campaign title: NEXT EXIT
Client: MCDONALD’S RESTAURANTS OF CANADA LIMITED
Agency: COSSETTE, Toronto / MCDONALD’S, Toronto
Media: OMD CANADA, Toronto
PR: COSSETTE, Toronto
Outdoor Lions
Campaign title: THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY
Client: COMEDY CENTRAL (THE DAILY SHOW WITH TREVOR NOAH)
Agency: COMEDY CENTRAL, New York / 23 STORIES X CONDE NAST, New York
Media: COMEDY CENTRAL, New York
PR: COMEDY CENTRAL, New York
Industry Craft Lions
Campaign title: ALI
Client: SC JOHNSON (KIWI SHOE CARE)
Agency: OGILVY, Chicago
Media: PHD, Chicago
PR: PHD, Chicago
Digital Craft Lions
Campaign title: AERONAUT VR
Client: WILLIAM PATRICK CORGAN (AERONAUT MUSIC EXPERIENCE)
Agency: ISOBAR, New York / VIACOM, New York
Media: PHD, Chicago
PR: PHD, Chicago
Brand Experience & Activation Lions
Campaign title: TODAY AT APPLE
Client: APPLE INC. (APPLE RETAIL STORES)
Agency: APPLE, Cupertino
Media: APPLE, Cupertino
PR: APPLE, Cupertino
Entertainment Lion for Music Lions
Campaign title: JAY-Z “SMILE”
Client: ROCNATION
Agency: SMUGGLER, New York / ROC NATION, New York
Campaign title: WELCOME HOME
Client: APPLE (HOMEPOD)
Agency: TBWA\MEDIA ARTS LAB, Los Angeles
Production: FINAL CUT, Los Angeles / FRAMESTORE, Los Angeles
Media: OMD USA, Los Angeles
Additional: FINAL CUT, Los Angeles / FRAMESTORE, Los Angeles
Creative eCommerce Lions
Campaign title: XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL
Client: MICROSOFT (XBOX DESIGN LAB)
Agency: McCANN LONDON
Production: HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond
PR: McCANN LONDON
Additional: HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond
Film Craft Lions
Campaign title: HOPE
Client: INTERNATIONAL COMITEE OF THE RED CROSS (#NOTATARGET)
Agency: BLUR FILMS MADRID
Entertainment Lions
Campaign title: EVERT_45
Client: KPN
Agency: N=5 AMSTERDAM
Media Lions
Campaign title: TESCO’S FOOD LOVE STORIES
Client: TESCO STORES
Agency: MEDIACOM, London / BBH LONDON
Production: ITV CREATIVE, London / GLOBAL RADIO, London / FACEBOOK, London / JCDECAUX, London
Media: MEDIACOM, London
Direct Lions & Sustainable Development Goals Lions and Titanium Lions (winner of three Grands Prix)
Campaign title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Agency: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
PR: RED AGENCY, Sydney
Social & Influencer Lions
Campaign title: NOTHING BEATS A LONDONER
Client: NIKE
Agency: WIEDEN+KENNEDY, London
Production: RIFF RAFF, London / MR PAPE, London / 750MPH, London / FINAL CUT, London
Media: MINDSHARE, London
Innovation Lions
Campaign title: MY LINE
Client: MINISTRY OF COMMUNICATIONS & TECHNOLOGY (COLOMBIA)
Agency: MULLENLOWE SSP3, Bogotá
Creative Data Lions
Campaign title: JFKUNSILENCED
Client: THE TIMES/NEWS UK & IRELAND
Agency: ROTHCO | ACCENTURE INTERACTIVE , Dublin
Production: ROTHCO | ACCENTURE INTERACTIVE , Dublin / SCREEN SCENE, Dublin
Media & PR: THE TIMES, London
Additional: CEREPROC, Edinburgh
Product Design Lions
Campaign title: KINGO
Client: KINGO
Agency: OGILVY COLOMBIA, Bogotá / KINGO ENERGY, Guatemala City / OGILVY GUATEMALA, Guatemala, Central America
Production: ROGILVY COLOMBIA, Bogotá / OGILVY GUATEMALA, Guatemala, Central America
Media: OGILVY COLOMBIA, Bogotá / OGILVY GUATEMALA, Guatemala, Central America
PR: POWELL COMMUNICATIONS, New York
Film Lions
Campaign title: IT’S ANOTHER TIDE AD, IT’S A TIDE AD, IT’S YET ANOTHER TIDE AD, IT’S YET ANOTHER TIDE AD, AGAIN
Client: PROCTER & GAMBLE (TIDE)
Agency: PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York
Production: RATTLING STICK, Santa Monica / ARCADE EDIT, New York / THE MILL, Los Angeles / PERSONAL MUSIC, Miami / HEARD CITY, New York
Media: HEARTS & SCIENCE, New York
PR: TAYLOR, New York / MARINA MAHER COMMUNICATIONS, New York
Additional: PLATINUM RYE ENTERTAINMENT, Chicago / MKTG, Cincinnati / PROCTER & GAMBLE, Cincinnati
Campaign title: THE TALK
Client: P&G
Agency: BBDO NEW YORK
Production: THE CORNER SHOP, Santa Monica
Media: HEARTS & SCIENCE, New York
Additional: WORK EDITORIAL, New York / THE MILL, New York / COMPANY 3, New York / PULSE MUSIC, New York / TRINITE STUDIOS, New York / HEARD CITY, New York / EGAMI CONSULTING GROUP, New York / BAREFOOT PROXIMITY, Cincinnati / BURRELL COMMUNICATIONS, Chicago
Creative Effectiveness Lions
Campaign title: SAVLON HEALTHY HANDS CHALK STICKS
Client: ITC (SAVLON)
Agency: OGILVY MUMBAI
Glass Lions
Campaign title: BLOODNORMAL
Client: ESSITY (LIBRESSE/BODYFORM)
Agency: AMVBBDO, London
Production: SOMESUCH, London / TRIM EDITING, London / 750MPH, London / THE MILL, London / FRAMESTORE, London
PR: KETCHUM, London
Grand Prix for Good
Campaign title: PROJECT REVOICE
Client: THE ALS ASSOCIATION
Agency: BWM DENTSU, Sydney
Production: SFINCH, Sydney / RUMBLE STUDIOS, Sydney
PR: HAYSTAC, Sydney
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