by MarkLives (@marklives) The final set of Cannes Lions winners was announced last night, Friday, 22 June 2018, and South Africa won in Film but not in Sustainable Development Goals, Titanium, Glass or Creative Effectiveness.
Winner: South Africa
Award |
Title |
Client |
Product |
Entrant / idea creation |
Production |
Media |
PR |
| Bronze Lion | DEAD FISH EYES | SURF SHACK – SURFING OUTREACH PROGRAMME | HEALTH MEDIUMS | Y&R SOUTH AFRICA, Johannesburg | 7FILMS, Cape Town / BIG LEAP MUSIC & POST, Cape Town | Y&R SOUTH AFRICA, Johannesburg | Y&R SOUTH AFRICA, Johannesburg |
Creative Effectiveness
In the Creative Effectiveness Lions, 169 entries were received and 18 Lions awarded: two Gold, six Silver and nine Bronze. The Grand Prix went to: “Savlon Healthy Hands Chalk Sticks”, by Ogilvy Mumbai, India, for ITC.
Film
In the Film Lions, 2158 entries were received and 74 Lions awarded: 10 Gold, 20 Silver and 42 Bronze. Two Grands Prix were presented to: “It’s Another Tide Ad; It’s a Tide Ad; It’s Yet Another Tide Ad; It’s Yet Another Tide Ad Again”, for Procter & Gamble, by Procter & Gamble, Cincinnati / Saatchi & Saatchi, New York, USA and for “The Talk” by BBDO New York, USA for P&G.
Glass
In Glass: The Lion for Change, 218 entries were received and 11 Lions awarded: two Gold, three Silver and five Bronze. The Grand Prix winner: “Bloodnormal”, by AMVBBDO, London, UK, for Essity.
Sustainable Development Goals
In the Sustainable Development Goals Lions, 898 entries were received and 29 Lions awarded: three Gold, 10 Silver and 15 Bronze. The Grand Prix went to “Palau Pledge”, by Host/Havas, Sydney, Australia, for Palau Legacy Project.
Titanium
The Titanium Lions, received 154 entries and 5 Titanium Lions were awarded. The Grand Prix also went to “Palau Pledge”, by Host/Havas, Sydney, Australia, for Palau Legacy Project, Australia. Palau Pledge also took home a Grand Prix in the Direct Lions, bringing its total Grands Prix to three.
Special awards
Special awards presented this evening:
- Agency of the Year: adam&eveDDB, London; second to AMVBBDO, London; third to BBDO New York.
- Network of the Year: BBDO Worldwide, second to Ogilvy, third to DDB Worldwide.
- Independent Agency of the Year: Jung von Matt, Hamburg; second to Droga5, New York; third to Wieden+Kennedy, London.
- Holding Company of the Year: Omnicom, second to WPP, third to Interpublic Group.
- The Palme d’Or, presented to the most-awarded production company: MJZ, USA in first place; second to Revolver / Will O’Rourke, Australia; third to The Corner Shop, USA.
- Creative Marketer of the Year: Google, in honour of the brand for inspiring innovative marketing of their products and services. Google’s Chief Marketing Officer, Lorraine Twohill collected the award.
- Paul Polman, CEO of Unilever collected the Cannes LionHeart Award for his continued commitment to putting long-term, sustainability at the heart of Unilever.
- Brothers, Piyush and Prasoon Pandey, were honoured with this year’s Lion of St. Mark award for outstanding contributions to the industry.
- The Grand Prix for Good was presented to ‘Project Revoice’, by BWM Dentsu, Sydney, for The ALS Association, Australia.
Updated at 9.46am on 25 June 2018.
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