by MarkLives. This week we feature insight into Pernod Ricard SA’s 141 Responsible Drinking campaign by Publicis Machine and TinToy Productions.
Tag archives: Pernod Ricard
#Marketers: Charl Bassil — the making of a marketer
by Carey Finn. Absolut’s latest VP of global marketing knows what it means to be a nurturer.
Charl Bassil wants agency partners, not suppliers
by Herman Manson. In 1994, Pernod Ricard South Africa was a one-brand business. Today, the range is extensive.
Shelf Life: It’s a shelf war for new products in SA
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: Kauai comes of age, GoPro’s new HERO, accolades for KWV and Glenlivet, and Nielsen reveals South Africa loves new products.
Shelf Life: Smeg Professional launches in SA
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: new vodka inspires Absolut Elyx luxury lounge; Elizabeth Arden makeup range launches through Salon Media; and Smeg goes professional in South Africa via Munaaz.
Shelf Life: Burger King sizzles
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Have it your way with Burger King; Checkers has it in the bag; a new liqueur from BlueSky; and the designer new Lancôme makeup range campaign preview