Shelf Life: Checkers, PnP again create more nag factor

Retailers use collectibles to drive feet in-store; Engen offers a Formula 1 clean; and First Choice launches winter custard — Cheryl Hunter’s weekly pick!

Ad of the Week: Suzelle meets Nataniël at Checkers

by Oresti Patricios (@orestaki) I can’t always say that our choice for Ad of the Week is a ‘slam dunk’, but this week there’s no doubt. Checkers has scored a massive win by pairing its brand ambassador, Nataniël, with new local YouTube sensation, ‘Suzelle’ of Suzelle DIY.

Ad of the Week: Down, boy!

by Oresti Patricios (@orestaki) Retailers seldom step outside the box when it comes to advertising. Whether it’s toilet rolls or bread rolls or chicken rolls on ‘special’ in these formulaic ads, unless one’s looking for a bargain, it’s a signal to turn one’s internal attention ‘button’ to mute.

Shelf Life: A Toy for Toy Christmas retail story #ExtraSpecial

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Royal Dansk butter cookies launch in SA; DStv takes to the malls to demo Explora; Perdeberg Winery launches its wines in a new collection; and here’s how you can contribute to Checkers and Shoprite’s Toy for Toy campaign to provide festive cheer to needy kids.

Ad of the Week with Oresti Patricios – Ramsay’s meaty new campaign

Gordon Ramsay is back on South African television screens, but this time the British celebrity chef is not telling failed restaurateurs to “fuck off”, he’s checking Checkers’ racks.

“Checkers reckons their butchery’s top notch,” says the legend who holds an incredible 12 Michelin Stars. In the advert he’s carrying in a whole lamb on his shoulder into what looks like a pristine gourmet kitchen. You don’t immediately see that the chef carrying in the carcass is Ramsay, so there’s a big surprise when that meat hits the wooden cutting board, and that unmistakable, self-assured tone growls at you.

“Well, let’s see what they’ve got,” Ramsay asserts over music that sounds just like ‘Misirlou’ a folk song popularised first by Dick Dale and the Del-Tones, and then by Quentin Tarantino when it was used in “Pulp Fiction”. Viewers of the chef’s compulsive US reality show, Kitchen Nightmares, should find it familiar because ‘Misirlou’, a wild, rebellious soundtrack was used with that show. The makers of Ramsay’s television programmes have always made astute choices for their soundtracks, and the Checkers butchery commercial is no different.

EXCLUSIVE: Ninety9cents lands Capitec, sees 43% growth y/y

Cape Town headquartered agency ninety9cents has landed the Capitec account – probably the most exciting banking brand any agency can hope to work on.

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist